The History of Siebel
Posted on 10. Dec, 2010
Siebel CRM Systems, the company behind Siebel CTI integration, was founded by Thomas Siebel in 1993 as a software company principally engaged with the design, development, marketing and subsequent consumer support of CRM applications (CRM standing for customer relationship management). The basic idea behind the company was outlined by Thomas Siebel in an article that he wrote for Forbes magazine. “We thought that if we could build robust software systems that enabled large organizations to establish and manage customer relationships across the range of interactive channels – field sales, telesales, telemarketing, the Web, resellers and customer service – we might create a viable business,” he wrote.
In 1995, the company had earned itself about eight million US dollars in revenue. By the end of the twentieth century, however, Siebel CRM Systems had consolidated a position within the industry as the dominant vendor for customer relationship management software applications and was even named by Fortune Magazine as the fastest growing company in the whole of the United States in 1999, earning a revenue in 1998 of around three hundred and ninety million and five hundred thousand dollars, a rise of around eighty nine percent in comparison to the revenue earned just three years earlier. As of 2002, Siebel CRM Systems held an astonishing forty five percent of the overall market share.
In late 2005, the company’s future changed when it was bought out by Oracle Corporations for almost six billion dollars. Ironically enough, Oracle had once been one of Siebel CRM Systems’ principle competitors in the industry. Oracle acquired several other companies during this time too, including Hyperion and PeopleSoft.
One of the most important aspects of Siebel and now Oracle’s software strategy is that of the Siebel CTI integration software. Siebel CTI integration software enables companies which purchase the program to streamline their customer service operations, integrating a great amount of features into their system which will make it easier to function as a whole rather than as individual parts. The software is quick to install, does not require new hardware to be installed before it can be used, and can shave up to twenty seconds off the average call time which, given the amount of calls a busy call centre operation will receive on average on every working day, adds up to a significant improvement in overall efficiency, which in turn will inevitably translate to a greater amount of customer satisfaction as well.
